SELECTED
(WORK)
©22-26
AI Visual Production,
Workflow Design
Served as lead AI visual producer for Dentsu's global AI for Growth campaign — a 10-market project produced entirely through AI image and video generation. Evaluated and selected across the full landscape of diffusion-based models to design the end-to-end production pipeline, generating 90% of the final visual output while maintaining visual consistency and brand alignment across markets.
Creative Direction, Styling
Led the creative direction and styling for this campaign, using the "What are you up to at 9pm?" theme to create an engaging experience that invited the audience into the Prada 2022 SS Milan-Shanghai show. By working with ambassadors, I helped create a direct and personal connection with the audience, amplifying the event's reach and impact.
Creative Direction, Styling
Explored the iconic Prada triangle logo, using it to represent the dynamic relationship between three individuals in the cinematic short film. The mood of suspense and narrative-driven invitation creates a unique connection between the characters and the audience, inviting them into the show in a way that goes beyond traditional fashion advertising.
Creative Direction, Styling
Highlighted the Milan-Shanghai dual-city runway show by integrating real-time livestream elements into the short film, blending digital and physical worlds. By inviting Shanghai’s runway model to interact with Milan’s model through the screen, I created an immersive, cross-cultural connection that enhanced the global reach of the campaign while showcasing Prada’s forward-thinking use of technology.
Creative Director, AI Workflow Design, AI Production, Styling
Drew inspiration from 1960s Harper’s Bazaar travel editorials. I creative directed the scene and digital model design ensuring the garments were 100% true-to-life to the original design. Additionally, I developed an AI workflow to streamline the creative process and align with the garment design.
Creative Director, AI Workflow Design, AI Production, Styling
Creative directed the scene and digital model design, ensuring the garments were 100% true-to-life to the original design, aligning with the brand’s style and aesthetic. I also developed an AI workflow to enhance the creative process and ensure seamless integration with the garment design
Creative Director, AI Workflow Design, AI Production, Styling
Creative directed the scene and digital model design, ensuring the garments were 100% true-to-life to the original design, aligning with the brand’s style and aesthetic. I also developed an AI workflow to enhance the creative process and ensure seamless integration with the garment design
Creative Director, AI Workflow Design, AI Production
Creative directed the scene and digital model design for a bridesmaid dress collection, ensuring the garments were 100% true-to-life to the original design. I also developed an AI workflow in ComfyUI to enhance the creative process and align with the garment design.
The Laundry Paper is an independent editorial platform exploring fashion, culture, advice, travel, horoscopes and visual storytelling through a distinct 80s-inspired editorial language. Sitting between magazine, art direction and creative technology, it acts as a playful testing ground for how AI can reshape fashion media - not only through images, but through characters, voices, columns and audience-facing editorial formats.
The Laundry Paper is both a publication and a creative experiment - exploring how AI can make fashion media more character-led, visually distinctive, entertaining and culturally responsive.
The Laundry Paper
Independent Editorial Platform/
AI Fashion & Culture Magazine
As Creative Editorial Lead, I developed the magazine’s editorial structure, visual creative direction, recurring columns and distinct coluministspersonas. My role spans monthly feature themes, fashion editorials, styling concepts, AI stills & motions design workflows, brand collaborations and article writing. I also write and develop editorial features, design distinct columnist personas, and train customised AI writing models for each writer, allowing every article to carry its own voice, humour, background and point of view.
Independent Editorial Platform/
AI Fashion & Culture Magazine
As Creative Editorial Lead, I developed the magazine’s editorial structure, visual creative direction, recurring columns and distinct coluministspersonas. My role spans monthly feature themes, fashion editorials, styling concepts, AI stills & motions design workflows, brand collaborations and article writing. I also write and develop editorial features, design distinct columnist personas, and train customised AI writing models for each writer, allowing every article to carry its own voice, humour, background and point of view.
AI Fashion Editorial
Creative Director, AI Workflow Design, AI Production, Styling
Spring Sunday Morning, I styled the runway 2026 SS collections and creative directed the scene and digital model design, ensuring the garments were 100% true-to-life to the original design. I also developed an AI workflow to streamline the creative process and ensure alignment with the garment design.